From a product idea to a launch kit, in order

Nine tools on one launch path. Each product shows what's done and what's next, every step has the same rules check, and the last one puts it all into one download.

AnalyseWill it make money?

FinaliseWhat exactly are we selling?

LaunchWhat will the buyer see?

One download for the whole launch, with the rules checked

When the steps are done, the launch kit puts everything into one ZIP: the listing, the images, A+, the packaging's print files and a read-me on how to upload each part. Make it on any device, then save it or send it to your team or your printer.

One rules check, on every step

The same small panel in the listing, the images, A+ and the packaging: Pass, Check or Fix, and a click takes you to the problem.

Listing
Amazon's lengths, banned characters, repeated and promotional words, the brand.
Listing images
The main image first, promotional words, text that doesn't fit its picture.
A+
Amazon's limits for each box, image keywords, the number of modules.
Packaging
India's and the US declarations, room for the FNSKU label, the product's fit.

A guide to the rules, not legal advice: you decide what you upload and print.

More about the launch kit

steel-water-bottle-launch-kit.zip

An example product (11 MB)

  • read-me.txtWhat's inside, the rules check, how to upload
  • 1-listingThe listing for Amazon India and Amazon US
  • 2-listing-images7 images, named for Amazon's bulk upload
  • 3-a-plus13 pictures and the text for each box
  • 4-packagingPrint-ready PDF, the dieline and a read-me
  • 5-studio-images9 approved studio images

Rules check

1 to fix, 1 to check
  • PassListing, India
  • PassListing, US
  • PassListing images
  • CheckA+ contentHero banner: the headline is cut short on phones.
  • FixPackagingIndia's declarations: still to add the MRP.
The kit's read-me lists every line.

Start with one product

In private beta: ask to join. No card needed.